You can say Google AdWord is the opposite of Google AdSense. It is on eof Google Advertisement platform that enable website and blog owner to advertise themselves in All Google product such as "the famous google search", blogger, feedburner and more. Basically advertisers can sign-in to AdWords, place their ads, choose how much they are willing to pay per visitor (pay-per-click), and their ads start to show.
There are two types of ads here - search ads (which show in Google search results) and 'content-network' - ads that show up in AdSense powered sites.
To put it simply: Advertisers use Adwords to 'buy' ads, and site owners (web publishers) use AdSense to show those ads in their site and earn money.
Thursday, August 28, 2008
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